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I'm an experience design leader,
product strategist, systems thinker
human advocate.

I design with purpose, lead with empathy, and thrive in complexity.

EXPERIENCE DESIGN LEADER

I lead teams through ambiguity with a clear vision, cultivating a culture of collaboration, curiosity, and craft.

PRODUCT STRATEGIST

I think beyond the interface to define the "why" behind the product.

SYSTEMS THINKER

I see the big picture and the invisible threads, bringing clarity to complexity by mapping relationships, patterns, and touchpoints across ecosystems.

HUMAN ADVOCATE

I design with heart, embedding inclusion, equity, and empathy into every outcome we create.

EXPERIENCE

Over the last decade, I’ve crafted experiences for Northwell Health and A+E Networks, while integrating third-party platforms like Epic and Salesforce.

NORTHWELL HEALTH

Northwell Health is New York’s largest nonprofit integrated health-care network, providing high-quality care across 28 hospitals and more than 1,000 outpatient locations throughout the region.

A+E NETWORKS

A+E Networks is a global media powerhouse behind iconic brands like A&E, The History Channel and Lifetime, reaching millions across multiple platforms.

SALESFORCE

Salesforce is a global leader in cloud-based customer-relationship management (CRM), empowering companies of all sizes to connect with customers in smarter, more meaningful ways. 

EPIC

Epic Systems is a global leader in electronic health record software, supporting healthcare organizations that serve over 300 million patients worldwide.

FEATURED WORK

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Northwell Health Online Scheduling

I helped define the online scheduling experience for Northwell, balancing the needs of both care providers and patients, while working within the limits of existing technical constraints.

View Case Study

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© 2025 Nicole Rhodes

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