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I design with purpose, lead with empathy, and thrive in complexity.

Experience Design Leader

Leading design at the intersection of product, service and operations.
Turning complexity into clarity at scale. 

EXPERIENCE

Over the past 12 years, I’ve led design across healthcare and media, shaping content ecosystems, patient platforms, and the systems behind them. My work focuses on making large-scale systems usable, scalable, and aligned to real human needs.

A+E NETWORKS

Global media network behind A&E, History, and Lifetime.
Redesigned web and TV experiences to improve navigation, clarity and engagement at scale. 

NORTHWELL HEALTH

New York’s largest integrated healthcare system.
​​Led design across patient and internal platforms, aligning complex clinical and operational workflows.

SALESFORCE

Enterprise CRM platform supporting large-scale data and operations.
Designed workflows to support complex data and operational processes across Northwell's enterprise system. 

EPIC

Widely used EHR platform across major healthcare systems.
Developed a framework to evaluate and improve patient portal experiences during implementation.

FEATURED WORK

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Making Complex Patient Experiences Visible and Measurable

Northwell Health was transitioning to a new EMR platform without a clear, system-wide view of patient journeys.

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Designing a Framework to Measure Experience Quality

Although detailed journey maps surfaced important experience gaps, the organization lacked a scalable framework to evaluate, compare, and communicate experience quality across workflows.

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Streamlining Provider Data Management Workflows in Salesforce

Provider and location data was managed across disconnected systems, forcing teams to rely on manual workflows that were difficult to track, maintain, and scale.

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© 2026 Nicole Rhodes

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