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I design with purpose, lead with empathy, and thrive in complexity.

I'm an experience design leader,
product strategist, systems thinker
& human advocate.

I design with purpose, lead with empathy, and thrive in complexity.

EXPERIENCE

Over the past 12 years, I’ve led design across healthcare and media, delivering end-to-end experiences spanning content ecosystems, patient platforms, and the data infrastructure behind them. I simplify complexity into intuitive, scalable solutions that connect human needs with organizational impact.

A+E NETWORKS

Global media network behind brands like A&E, History, and Lifetime, reaching millions of viewers across platforms.​
​​Improved digital experiences across web and TV platforms through research-driven design, enhancing navigation, clarity, and engagement at scale.

NORTHWELL HEALTH

New York’s largest nonprofit integrated healthcare system, spanning a vast network of hospitals, providers, and patient services.​​​​​
​​Led design across patient-facing platforms and internal systems, translating complex clinical and operational workflows into intuitive, scalable experiences.

SALESFORCE

Leading global CRM platform powering complex customer data and operations across enterprise organizations.​
Designed and integrated workflows within Salesforce to support complex data and operational processes across Northwell Health.

EPIC

Widely adopted EHR platform supporting large-scale healthcare systems and millions of patient records worldwide.
Supported Northwell Health’s transition to Epic, creating a scalable framework for evaluating and improving patient portal experiences.

FEATURED WORK

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Making Complex Patient Experiences Visible and Measurable

Northwell Health was transitioning to a new EMR platform without a clear, system-wide view of patient journeys.

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Designing a Framework to Measure Experience Quality

Although detailed journey maps surfaced important experience gaps, the organization lacked a scalable framework to evaluate, compare, and communicate experience quality across workflows.

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Streamlining Provider Data Management Workflows in Salesforce

Provider and location data was managed across disconnected systems, forcing teams to rely on manual workflows that were difficult to track, maintain, and scale.

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© 2026 Nicole Rhodes

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